In a press statement from the brand:
Our creative director, who whilst conceptualizing this collection, was inspired by the the dynamic nature of life. The collection is an embodiment of the belief that beauty can emanate from a dark place. In essence all forms and stages of life are beautiful.
The breezy and fluid nature of the pieces depict the life of a sexy, elegant, daring and confident woman with a positive perspective to life.
The intricate details on the pieces have been brought to life by a combination of textures, hues and prints that embody the concepts of freedom and a positive perspective to life.