Born and raised in Lagos, Adeola Alfred was hand-picked by Banke Meshida Lawal to be part of a team that would eventually catapult her into the rarefied world of celebrity artistry. Since then, her artistry has led her to work with numerous recording artists and celebrities such as Somkele Idhlama ,Chioma Akpotha, Lala Akindoju and Seyi Shay spanning red carpet appearances, editorials and ad campaigns. Adeola has also worked with top brands including Peak and Three Crowns.
ADEOLA GAVE BELLANAIJA STYLE INSIGHT INTO WHAT INSPIRES HER AND A TYPICAL DAY IN THE LIFE OF A MAKEUP ARTIST ON THE SET OF LARA AND THE BEAT
Campaigns you’ve worked on
The Peak ‘Unstoppable Fitness’ campaign, Three Crowns fitness campaign
Brands you’ve worked on
Peak Milk,Three Crowns, Travelstart
Pros of being a makeup artist in the movie and TV industry?
The opportunity to meet celebrities and work with them
You worked with such a stunning cast. What’s a tip that you use on them that’s easy enough for non-makeup artists to do?
Understand your skin tone and use the right foundation that matches to avoid visible line of demarcation
All the characters are very different, what was your thought process when creating looks for each actress?
The difference about the roles of each character inspired the look as well as what the director’s instructions, so I kind of balance the look having all this in mind.
What are the top skin care products you’d recommend to anyone?
Clinique Skincare Kit, Murad , Lancôme and Olay
Common beauty mistakes that women make?
Lipliner that’s too dark
Visible foundation line
What products do you think should be a staple in every woman’s makeup bag?
How long have you been a makeup artist and how did you get your start in the industry?
Over 15 years I started out as a freelance makeup artist before serving with BMPRO for years and now the rest is history.
Who are some people who have inspired you throughout your career?
Banke Meshida Lawal and Danessa Myricks
What do you love most about makeup?
The opportunity to make someone more beautiful, the pleasant feeling it creates and the satisfaction on their faces
Most memorable moment from the Lara & the Beat set
Most of the days on set were memorable but one in particular was when the two sisters(Lara and Dara) didn’t stop crying in the makeup room even after ending the scene. And we had to get ready for another story that day. It was that emotional! I had to wait till they stopped and I was under pressure to finish quickly so they could shoot another scene before we lost daylight.
If you weren’t a makeup artist, what else could you see yourself doing
What’s your signature look and what sets you apart from other makeup artists?
The ability to make you look natural and elegant without you feeling caked up
What’s the biggest piece of advice you wish you were told when you were just starting out?
Think big, start small and learn fast
What has been the proudest moment in your career thus far?
Proudest moment was when I got a call from the producer of Lara and the Beat to work together to create a movie.
What’s next for you? What are you working on now?
Still looking for opportunities to work with great production houses in the near future. Right now I’m working on creating more awareness for the brand Luabimakeovers and putting proper structure in place