Womenswear brand Lady Biba has just unveiled it’s latest collection tagged The Lady In Power Collection. The pieces of the new collection are modeled by photographer Busola Dakolo who serves as the muse for the campaign.
The new campaign aims at celebrating strong women like Busola who are brave enough to own their story and the Lady Biba brand has committed to giving 10% of the revenue of sales of the Busola Dress from the collection to support the Stand to End Rape cause.
According to the brand:
The year 2019 for us at Lady Biba started on such a powerful note. We began the year with the ‘’Own Your Story Campaign’’. A campaign inspired to feature women from different Industries, backgrounds, and works of life, allowing them to share their stories; their successes, their failures, their trials, and their triumphs.
As the year drew to a close, we released our newest collection, The Lady in Power collection. For us, this is more than just another collection; It is a statement, it is a message and a strong one at that.
This collection is dedicated to the power and strength of every woman from diverse works of life who has gone through diverse difficulties, pain, abuse, whether personal, in health, at work, at the Home front or otherwise, and emerged VICTORS.
We thought through and hard for the perfect muse to help encapsulate the collection and Busola Dakolo, by owning her story, served as the Perfect Muse for our Lady in Power Campaign. We salute her strength, we salute her bravery, we salute her courage, we salute her influence and most importantly we salute the power and the Voice she has given to all women to Own Their Story.
So much more than a new collection, The Lady In Power Campaign is a worthy cause and to this end, we have committed to giving 10% of the revenue of sales of the Busola Dress in December 2019 to support the Stand to End Rape Cause.
Stand to End Rape Initiative (STER) is a youth-led organization achieving Sustainable Development Goal 5 – Gender Equality – in Nigeria by providing psychosocial, legal and medical support to survivors and victims of sexual and gender-based violence; and working with our communities and national institutions to create programs and policies to prevent and respond to issues of sexual and gender-based violence in Nigeria.
See the full campaign below