Better known within the African Caribbean Community as the UK’s #1 AfroBeats and Events Promoter, Adesegun Adeosun Jnr, popularly known as King SMADE has introduced his line of male grooming products to the world.

According to the brand:

We are here to reintroduce beauty and grooming to the black male demographic, often neglected across the beauty industry in general.

The King Smade Beard Care currently consists of 5 key products made from a range of organic oils ethically sourced and produced in West Africa – cruelty-free and suitable for vegans.

It includes;

Beard Shampoo: Heals bumps and shaving irritations, promotes softer hair growth and reduces itchiness.
Beard Conditioner: For a softer, more manageable beard
Beard Oil: 16 essential organic oils to promote beard growth
Beard Balm: To tame and moisturize stray hairs
Sandalwood Beard Comb: Double-sided natural comb to distribute products evenly and prevent snagging

Connect with the brand on Instagram @kingsmade_beardoil