Concealer is the one staple in a beauty arsenal that can dramatically change your appearance. Applied correctly, it can brighten a dull appearance, cover up blemishes, and conceal under-eye circles. Many beauty editors use concealer primarily and skip foundation altogether.

To find out how to expertly apply concealer, we turn to beauty vlogger Ale Jay for her tried-and-true tricks. Spoiler: Product choice is so important.

She wrote on her channel:

In this makeup tutorial, I’m sharing with you the perfect way to apply concealer – no more cakey concealer and creasing! Concealer is one of the most important pieces of makeup you can own- it’s essential for covering up spots and blemishes, and helps you look your best.

In this video, I’m going to teach you the perfect way to apply concealer- without any creasing or cakeyness! This technique is super easy to follow and will help you get perfect coverage every time!