Celebrating its 7th year, beloved fashion boutique, Grey Velvet is making it a point to affirm its mission — to be a one-stop shop for anyone and everyone. Its new campaign, The GreyVolution, celebrates the power of evolution, reinvention, and growth and championing the messages behind the campaign are Afua Osei, Valerie Ike, Samantha Walsh, and Soliat Bada.
The GreyVolution campaign aims to present us with different personalities while still celebrating the authenticity of each individual as a Grey Velvet woman. The campaign embodies the essence of womanhood and the importance of sisterhood. Grey Velvet, a cornerstone of fashion and retail in Nigeria, has thus selected these four outstanding women to lead The GreyVolution.
Each of the personalities involved in the campaign are as diverse as they come and as we’ve all been taught, the power of evolution comes from diversity.
Afua Osei, founder of She Leads Africa is committed to empowering and creating opportunities for African women. She asserted that for her,
Grey Velvet provides low-stress shopping with great options. As [she’s] grown in her career and as a woman, [she’s] become more open to experimenting and trying different styles and brighter colors and thus, a store like Grey Velvet works well for [her] because [she] is always presented with many great choices.
Samantha Walsh, a VJ and event host, is the life and soul of any room. Her enigmatic personality is one of the reasons why she is one of the most sought-after people in the entertainment industry.
According to Samantha;
Grey velvet reminds [her] of Macy’s, an American department store chain, where you can get everything for all shapes, sizes, and preferences. Going to Grey Velvet always works well for [her] especially because she’s so fond of mixing styles and playing with accessories.
Soliat Bada, chef extraordinaire, with her new cooking show on Accelerate TV, is proof that you can live life on your own terms. Soliat professed that,
it’s wonderful for [her] that a store like Grey Velvet exists in Lagos because it’s a one-stop shop that speaks to all [her] styles.” She went on to say that she has days where she would lean towards more structured pieces, pantsuits and blazers and there are other days, she’d rock a simple silk slip dress with a high side slit — either way, she loves that Grey Velvet meets all her style needs.
Valerie Ike, a captivating TV host is known for her positive energy and megawatt smile. A regular face on Spice TV, Valerie is representing for the curvy girls. She gushed about the brand, saying that,
[she] comes to Grey Velvet because [she] knows [she’ll] find something for any occasion that fits well within [her] budget; especially from their in-house brands. There’s also an option for all types of accessories. [She] feels like Grey Velvet always gives [her] a solution.
These four represent a new generation of fearless, confident and empowered women. And who better than to dress these women? Grey Velvet, of course. The first part of the campaign features the #OffTheRack|#OnTheRack Series.
Brand: @greyvelvetstores www.greyvelvetstores.com
Starring: @helloafua @soliatmsbada @valerie.ike @sammywalsh
Styling: Ifeoma Odogwu @hyperfashun
Photography: Shua Taiwo @mrshua
Makeup: @adoestouch for @thebeautyprecintgng
Click on the gallery below to see all the photos from the campaign