Nigerian author and creative artist, Godson Ukaegbu has put together a body of work titled Fashion A Second Language that highlights the ensemble of the fashion industry.
According to the author, going beyond basic knowledge, the book portrays fashion as not just a superficial entity, but as an intellectual exercise, which can be used as a guide for anyone looking to explore the world of fashion.
The eight-part discourse disintegrates the fashion industry into very edible blocks of insight, thereby allowing it to serve as an entry point for creatives looking to enter the fashion industry as well as a well put together refresher for those already in the industry. It highlights the inner workings of the fashion industry, uncovering the apparent mystery, and gives the reader more than enough knowledge to fully understand and contribute positively to the industry.
This book transcends the norm which favors the western world and positions it as the standard for the current fashion industry by highlighting Africa as the next global focus for its untapped potentials and increasing footprints in the global fashion, entertainment, and intellectual dialogues.
Speaking on his reason for putting together this body of work, Ukaegbu stated, “My interest in the fashion industry goes beyond what is seen on the surface, which is why I wanted to create an avenue for others like me to fully understand what the industry brings to the table.”
Bringing together individuals with a direct link to the fashion industry ranging from photographers to designers to editors, and students, this book is the ideal reference for all patrons of the fashion industry.
Fashion A Second Language was released on the 31st of October 2020 and is available to Nigerians for pre-order HERE