South African actress, model and Youtuber Gail Mabalane recently launched her vegan and cruelty-free haircare brand Ethnogenics, which will be sold exclusively at Clicks stores in South Africa.
Inspired by her hair struggles and concerns, she developed hair restoration products using locally sourced ingredients.
She took to Instagram to share the news:
After more than 2 years of research and development, I’m so proud to finally introduce my hair care line @ethnogenics … exclusive to @clicks_sa 😆🙌🏾
Following my own hair loss, I embarked on this incredible journey to formulate a product that not only speaks to the need I had but the need recognized by tons of women reaching out to me.
Come along with me as through @ethnogenics, we transform the natural hair care industry with knowledge, empowerment and honesty, coupled with quality hair care products.
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Gail has been very candid about her hair loss journey. On her YouTube channel, she detailed the events that led to her going bald in 2019.
In another episode, she stated that she had visited a specialist and was diagnosed with central centrifugal cicatricial alopecia (CCCA), a form of scarring alopecia on the scalp that may result in permanent hair loss.
The haircare line includes a restoring conditioner, stimulating scalp lotion, hydrating moisturizer, cream shampoo, hair growth supplements and a conditioning co-wash.
Photo Credit: @gail_mabalane