Do you fall in love with perfumes faster than anything or anyone else? If yes, you’re a certified frag head. And frankly, there’s absolutely nothing wrong with that because smelling good is a pretty great habit to have!
But what’s really cool about being a frag head is the attention to detail — from understanding the notes that make up a scent and the best combinations for layering multiple fragrances, to appreciating the design, texture and artistry of a bottle. Fragrance is an art form in its own right, so it’s no surprise that many people who love it take to social media to share their knowledge, discoveries and, of course, their favourite scents.
So, if you’re a fellow fragrance lover like them, or you’re new to the fragrance game and looking for guidance and recommendations, these are the creators you should follow:
Ayodeji Awonuga – The Scent Storyteller & Decant Expert
Popularly known as the “Senior Minister of Enjoyment,” Ayodeji Awonuga brings perfume to life through vivid storytelling and personal scent diaries. Beyond her work as a digital lifestyle creator, she is the CEO of concept store Studio Concierge and co-founder of Forvr Murr, a brand specialising in luxury and niche perfume decants. Follow her for thoughtful reviews on warm, spicy oriental notes and guidance on building a luxury perfume lineup.
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Gbubemi Fregene – The Scent Layering Maestro
Although he’s an expert chef, culinary artist and consultant, Gbubemi Fregene, also known as Chef Fregz’s love for perfumes runs just as deep. He shares this passion through engaging videos, including his “What Fregz Layered” series, where he explores different scent combinations and shares his tips for layering fragrances. If you’re looking for creative layering ideas and fragrance recommendations, he’s your guy!
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Tega Clifford – The Everyday Fragrance Curator
Corporate banker and lifestyle creator Tega Clifford is a proud fragrance enthusiast who routinely introduces her community to fresh scent finds. From breaking down the best fresh fragrances for daily wear to highlighting perfume options suited for specific personalities and occasions, her recommendations make finding your next bottle straightforward and approachable.
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Mae – Your Go-To Fragrance Bestie
Think of Mae as your digital guide to building a perfume collection you will actually wear. As a beauty and lifestyle creator, her content focuses on real-wear reviews, with thoughtful breakdowns of essential everyday perfumes alongside statement scents reserved for special occasions.
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