The Fashion Impact Fund, which supports female founders advancing sustainable fashion through education, media, and workforce development programmes, is launching the #FashionGives campaign to raise vital funds.
The inaugural #FashionGives will be part of the global GivingTuesday movement, taking place on November 29, and features 18 partners from 10 countries, who will donate a percentage of sales proceeds on the day to the charitable organisation. Brands involved include Arte Facta, Emm Kuo, Gifting Brands, Hexed, Komodo, Lunar, Marita Moreno, Maqu, Moi Namaste, Omina Otsieno, One Less, Patricia Govea, Prota Fiori, Releve Fashion, Snide London, The Canvas, The Narativ, and Thomas Royall.
With only 1.9 per cent of charitable giving in the US going to women’s and girl’s organisations, according to the Women’s Philanthropy Institute, #FashionGives is hoping to raise funds to empower female founders that are transforming fashion as a force for good.
The Executive Director of Fashion Impact Fund, Kerry Bannigan, said in a statement:
I am grateful for #FASHIONGIVES partners who are committed to our mission to accelerate women’s economic empowerment and leadership as female founders in fashion are trailblazing initiatives that are addressing the critical issues of our time.
Thank you to GivingTuesday for highlighting #FASHIONGIVES as a key campaign and understanding that fashion plays a critical role in achieving a sustainable future.
Asha Curran, GivingTuesday’s CEO, and Co-Founder also had this to say:
GivingTuesday inspires people all around the world to embrace their power to drive progress around the causes they care about, not just on one day but throughout the year. With country and community leaders, millions of organizations, and countless givers of all kinds, GivingTuesday is creating a shared space where we can see the radical implications of a more generous world.
Every act of generosity counts. Beyond purchasing with purpose from the campaign brand partners, other ways to support #FASHIONGIVES includes:
Donate: Together we give. Your generosity empowers women’s lives by providing grants to female founders that are transforming fashion as a force for good. Our grants also support job training to provide skills and experience to accelerate women’s economic empowerment and leadership.
Share: Giving is not just about making a donation. It is about making a difference. Spread the word by sharing our social media assets with your family, friends and community to encourage them to support us and help others.
Gift: Spread kindness by gifting somebody a pre-loved piece from your wardrobe that you no longer wear. Take a pic and include #FASHIONGIVES. You can also donate clothing to your local thrift/charity shop to extend its life, share the joy of your fashion choices and save clothing from landfill.
Learn more about Fashion Impact Fund’s GivingTuesday initiative here