New designers pop up everyday and quite a few of them are undoubtedly talented. We鈥檝e had our eyes on quite a few up and coming brands and we will be highlighting some of the major on-the rise- brands you need to know in the Discover series.

I wanted to tell a story that will change the narrative as to how Nigerian women are expected to dress.

On how Fruche started聽

I’ve always loved fashion and design. When I was thirteen i would take my mothers ankara head scarves and sew them into the skimpiest outfits by hand.聽

It only made sense to keep exploring and figure out where this would lead. I started my brand in 2014 (while I was studying finance) and created my first聽collection. It was very spontaneous and naive but I wanted to tell a story that will change the narrative as to how Nigerian women are expected to dress.

Who is your favourite celebrity or influencer to work with?

I love every celebrity that has purchased my pieces. It鈥檚 always beautiful to see how they wear the clothes and put their own spin on them.

To be honest, it wouldn’t hurt to see Beyonc茅 wearing Fruch茅 anytime soon. [Lol.]

How would you describe your label?

Fruch茅 embodies a unique sensibility that seamlessly combines an outspoken narrative and a bold sensuality that is luxuriously modern.

The Fruch茅 woman is a boss. She is a hard worker but she knows how to treat herself. She appreciates culture but still, she is progressive.

What do you believe should be the foundation of every woman鈥檚 wardrobe?

I believe women should invest in unique and timeless pieces that tell a story. It should feel like you’re buying into something special when you’re buying an item of clothing.

Who is the Fruch茅 woman?

The Fruch茅 woman is a boss. She is a hard worker but she knows how to treat herself. She appreciates culture but still, she is progressive.

Where do you get style inspiration?

When I design, for me, it’s always the same story, just from a slightly different perspective for each collection. Style inspiration usually comes from workwear, Nigerian cultural attire and their silhouettes.

It should feel like you’re buying into something special when you’re buying an item of clothing.

Who: Frank Aghuno, Creative Director Fruche

What: Sensual, modern womenswear.

Where:聽Follow them on Instagram @fruche.official聽


Are you a fan of FRUCHE ? If you’d like to be featured or there is a brand you think we should feature email style [at] bellanaija dot com.聽 We’d love to hear from you!

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