Nollywood actress and film producer Efe Irele has officially entered the beauty space with the launch of her skincare line, Fayrele. The brand was created in partnership with organic skincare brand Ewami. In addition to using clean, ultra-specialized formulations, Efe claims her new products are designed to benefit all skin types.

She wrote on her Instagram page:

If you have been wondering what my skincare routine is, I’ve got great news for you.

As a busy actress, one question I constantly get asked is how do I get to manage my skin and have a balanced routine with the stress that comes with set work?

I have decided to make available my routine by introducing a new product line that will cater to my lovely fans, friends and everyone interested in having the clearest, healthiest and of course GLOWING skin.

Fayrele is a collection of 6 revolutionary products which combine various effects into one and are enough by themselves. Practical and fun, they contain clean and ultra-specialized formulas which match and enhance all skin types.

The official launch of her skincare line took place on the 18th of July 2021, filled with vibrant colours that matched the aesthetics of her brand’s products. The launch brought heavy hitters in the entertainment industry who came to show their support.

See the photos below:


Photo Credit: @efeirele