The Mxvv brand is a sports luxe extension of popular menswear brand, Maxivive. The latest Mxvv collection which debuted at the South African Menswear Week this year, was done in collaboration with Craig Jacobs, a South Africa Based Fashion designer.
The collection which is inspired by ancient Moroccan storytelling, features popular TV personality, Denrele Edun.
Here’s what the designer, Papa Oyeyemi had to tell us about this new collection;
The idea around Story Telling (characterized by the greatness of the art of telling stories and the storytellers of great Morrocco, especially in extent, intensity, or comprehensiveness) is a foundation for the collection. The subject is used arbitrarily in putting the collection together, either with severe colours collision or a hand sketch heads of storytellers permanently woven in knits. Various elements, from the varying stages of storytelling, are pinned to the to the mood board, expressive colours on black, binding silhouette and commercial sporty garment studies were generally infused.
A simple design creation and infusion technique was employed in keying the inspiration into the designs with contrast, repetition and harmony widely used in creating the final designs and laying the fabrics cut into pieces with shapes of fabrics becoming a jumper or a jogger, sport jackets, cut for a man and woman’s body are fitted with extended rope laces and hand printed indigo dye textile which gives a second, hyper genderfluid, cultural richness sportswear within form.
Ponchos with hood and t-shirts made from the hand printed and dyed indigo textile and storyteller’s heads have the same extended interwoven rope laces as the suit jackets and bomber jackets are designed and only the front and back panel of a traditional jumper and t-shirt are retained.
Studies for various commercial styles were greatly infused, the apparent underdog streetwise culture visible in each futuristic sportswear piece.
Speaking on the campaign he said;
We believe Denrele embodies the whole idea of storytelling from his unique personality to his fashion sense and other characteristics. Every look or moment with him, tells a whole lot of stories to figure out. Stories relayed can be interpreted with various meanings attached, depending on perceptions, orientations or exposure etc.
Items can be purchased at the Maxivive Lagos studio; 15 Abeokuta street by Bornu way Ebute Metta.
Order via call: 08183863227 or Instagram with @maxivive @mxvv_ng
Maxivive is also available in @shopmeidei and Spar (Ilupeju branch).
Photography: Kadara Enyeasi | @enyeasi.k
Model: Denrele Edun | @denrele_edun
Hair: Denrele’s personal hair Stylist
Makeup: Razak Halid | @halid_razak
Brands: MXVV | @Mxvv_ng, Craig Jacobs | @craigbjacobs
Designer: Papa Oyeyemi | @papaoyeyemi
Beautifully artsy. Only the legendary Derele can bring this to life. And I like how he is wearing flat shoes in this campaign. Him wearing those heels is a constant reminder that I’m a failure as a woman for not even rocking common kitten heels!