Plus-size fashion brand Dearcurves will officially launch its new online marketplace: The Curvy side of Lagos; in the city of Lagos, Nigeria on the 25th January 2021. The marketplace is designed to create scaling opportunities for fashion brands of African origin, by introducing them to the western audience. It bridges the fashion retail gap between the West and Africa; while concurrently, curating the vast wealth of arts-related cultures Nigeria presents – as a way of – introducing and promoting cultural enlightenment to its target audience.
To reinforce the minimalistic aesthetics of its sister brand, The Curvy Side of Lagos, will feature intricate fashion designs, accessories, artwork and crafts aimed at its target audience; women who luxuriate in streamlined aesthetics. All fashion products will be available in UK sizes 14-30.