The fashion scene in Lagos mirrors the city’s electric energy; rich in talent, bold creativity, and a resilience that continues to shape its identity. Home to trailblazing designers and runways that consistently push boundaries, it has increasingly drawn global attention. 

At the core of this is the Lagos Fashion Week, now 15 years strong. Building on its impact, a first-of-its-kind intelligence document; the Lagos Fashion Season 2025 Trend Report curated and produced by Clearly Invincible, a fashion services and research-led media agency, offers a data-driven analysis of the season’s creative and commercial influence. 

The report examines the Lagos fashion season and its media impact, cultural relevance, and effect on ecosystem development, providing insight into how African fashion is currently performing and where it must evolve to scale responsibly and competitively on a global level.

Using a combination of social listening data, manual data collation, and qualitative industry observation, it analyses digital conversations around Lagos Fashion Week and adjacent private shows. Across the tracked timeline and keywords, the findings reveal an estimated Advertising Value Equivalent (AVE) of $1.7 million, highlighting growing visibility and value.

Positioned as a strategic resource, the report is designed for fashion enthusiasts, designers, brand founders, buyers, media professionals, influencers, researchers, cultural institutions, and policymakers seeking a clearer understanding of how African fashion is currently performing.

What’s inside the report?

The Lagos Fashion Season 2025 Trend Report includes:

  • A breakdown of brands and designers on the runway, across official, off-site, and private shows
  • Observed quality analysis of show production, organization, accessibility, and safety across different platforms
  • Digital and social media impact, including most-engaged content and influencer activity
  • Key creative contributors shaping the season: models, stylists, photographers, accessory brands, and production companies
  • Trend analysis across garments, silhouettes, materials, and cultural references
  • Contextual insights on media infrastructure, real-time coverage, and documentation practices
  • A future-facing outlook on what Lagos — and African fashion more broadly — needs to scale  sustainably

Download a free public edition of the Lagos Fashion Season 2025 Trend Report now.

About Clearly Invisible

Clearly Invincible is a fashion services and media agency helping fashion entrepreneurs realise their vision globally, while building stronger, more connected creative ecosystems across Africa.

Through consulting and documentation, the agency focuses on providing operational and creative services to global fashion entrepreneurs and archiving African fashion in modern times.