South African musician and reality TV star Boithumelo Thulo has taken a leap into the beauty industry with the launch of her new fragrance line!


The media IT girl announced the Boity Pink Sapphire Eau de Parfum with a set of stunning campaign images and videos to her over 4 million followers on Instagram. The

Boity’s new drop is in collaboration with Halo Heritage which prides itself on bringing crafted luxury and prestige to the natural hair and celebrity fragrance market with an indulgent range of premium beauty items created for Africans and by Africans.

Boity explained the reason for branching into the beauty industry saying:

After turning 30, I wanted to work on a fragrance geared towards a more mature audience, so in many ways, this collaboration was perfect timing.


According to the Halo Heritage brand: Boity Pink Sapphire by Halo Heritage embodies her bubbly and joyous personality — she’s elegant yet approachable, down-to-earth but sophisticated.


View this post on Instagram


A post shared by Boitumelo Thulo (@boity) on

The fragrance which comes in a pretty blue bottle has a wild marigold scent with citrusy tangerine, jasmine and French lavender notes.

The perfume will be available to shop from the 11th of September on