Nigerian beauty bloggers are taking over the world with their creativity. From interesting makeup routines to important calls for brands to prioritize diversity — they are changing the industry one tutorial at a time.

But it hasn’t always been so. The black/African beauty industry was once non-existent and influencers had to prove that coloured girls too, deserve a seat on the table. Now, more brands are looking into diversity with their products, especially since the Fenty beauty boom. Some brands’ attempt at diversity is a big hit while others simply miss it.

For Nigerian babes who are a great part of the consumer base for the receiving end of this, Refinery29‘s MyIdentity profiles five Nigerian beauty bloggers and they share the products they currently that give the best results.


Whitney Madueke
New York, New York

Becca Shimmering Skin Perfector Pressed Highlighter Chocolate Geode
Innisfree Matte Full Cover Cushion SPF 50+
Estée Lauder Pure Color Envy Paint-On Liquid LipColor
Gerard Cosmetics Slay All Day Setting Spray

Dimma Umeh
Lagos, Nigeria

MAC Cosmetics Technakohl Liner Eyeliner
ColourPop No Filter Concealer

Jackie Aina
Los Angeles, California

MAC Cosmetics X Patrick Star Eye Shadow x 4: Patrickstarrr
Butter Me Up Goods BerryMerlot Body Butter
Beauty Bakerie Flour Setting Powder

Ezinne Alfa (EIC of @beautyinlagos)
Lagos, Nigeria

Fenty Beauty by Rihanna; Gloss Bomb Universal Lip Luminizer
Vane Beauty Pretty Posh

Nneka Ibeabuchi
New York, New York

Concealer: L.A. Girl HD Pro Concealer
Foundation: L.A. Girl Pro Coverage Liquid Foundation
Baking Powder: Laura Mercier Translucent Loose Setting Powder

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Photo Credit: Instagram