Creative Director of fashion brand, Ayo Elizabeth Olaogun has come a long way in the African fashion industry since her debut at the LFDW 2013. Ayo hasn’t just built her clothing brand and expanded on collaborations with celebrities, today she is the founder of Lagos’ foremost fashion cafe – Ayo Van Elmar Fashion Cafe located at the Oriental Hotel, Lagos.

In a candid one-on-one conversation with YouTuber Sharon Ojong, Ayo talks about the perks and challenges of working in the Nigerian fashion scene as a designer, the benefits for both designer and celebrity brand collaborations, and is it necessary for designers to do runways to succeed?