Malian-French pop singer Aya Coco Danioko known by her stage name Aya Nakamura has been tapped as a global brand ambassador for luxury beauty brand Lancôme alongside South Korean model-turned-actress Hoyeon Jung.

According to the brand on Instagram

We are thrilled to announce @ayanakamura_officiel as our new Global Ambassador. A singer of international renown and a style icon in her own right, Aya has transformed the musical landscape, in France and beyond.

In an exclusive interview with WWD, the singer talks about what drew her to become Lancôme‘s global ambassador:

In my opinion, Lancôme has always been the reference brand for cosmetics, and I think it’s cool to partner with this brand because it will be surprising. We have a lot of projects coming up that are super exciting, and we’re excited to unveil all that.

Aya and Hoyeon’s appointments come shortly after Emma Chamberlain became a Lancôme global ambassador. Such new faces, with large Gen Z fan bases, do not mark a change in paradigm for the brand, but an evolution, according to Françoise Lehmann, Lancôme international president, at L’Oréal.

What are the channels that make them a source of inspiration? That changes,” she said. “These women have founded their success on a referential that differs from that of the previous generation — and that’s a significant change.

As to what Aya’s key beauty secrets are? “Beauty is all-encompassing — style, makeup, hair and attitude. If you are confident in yourself and you appreciate who you are, people will feel it”.