The industry’s biggest fashion houses, from Bridget Awosika to Tsemaye Binitie, have spent months perfecting their Autumn/Winter 2018 collections. And from March 23rd-25th, designers will get a chance to showcase their stunning designs in front of editors, celebrities and fashion aficionados at the Lagos Fashion Week Autumn/Winter 2018 Presentations.
Luckily, some designers have given us the opportunity to get a glimpse before it is all out. Of course, Motunrayo Agusto never fails with her dreamy designs. According to the 2017 HLFDW fashion focus finalist, conventionally girly colour palettes in playful designs will fill the runway.
Platforms like Lagos Fashion Week are making it possible for brands like MO AGUSTO to showcase their talent and get needed global exposure.
Lagos Fashion Week is arguably the biggest force creating structure and an international platform for the Nigerian fashion industry. To me, being a part of LFW is an opportunity to shape the narrative of fashion from Nigeria to the rest of the world, says Motunrayo
Ahead of her show by 7:30 pm today, the designer gives us an insight into the brand’s Autumn/Winter 2018 collection.
By the looks of these sketches and fabric sneak peeks, we can already tell this season will feature more breathtaking moments than we can count.
According to her:
This collection is a sequel to our Spring 2018 collection. There’s a structure around which the Spring collection was designed, that is relevant to this collection. I focused a lot more on colour this time, choosing a more conventionally “girly” colour palette and adopting a really playful approach to design. I had a lot of fun creating this collection.
When I’m working on a collection, I’m more drawn to features or construction techniques used to create certain pieces. My favourites come from seeing how other women incorporate the pieces into their wardrobes. There is nothing more fulfilling than seeing a woman wear a MO AGUSTO piece, especially when it’s different to how I would wear the piece.
With heavy influences from both international and local brands, fashion might sometimes feel like an unending cycle. It’s not a coincidence when designers’ creations for a particular season show similar patterns, fabrics and details. Many savvy designers now follow their own fashion rules, inspired by what they see on the fashion-animated streets while managing to keep their designs fresh and stick to their brand’s collective direction. Motunrayo amplifies this point:
MO AGUSTO is more of a classic brand, so I don’t consider trends first. I typically consider the emotional, visual or cultural reference that I’m being inspired by first. However, I know that with the existence of social media and fashion blogs, I’m occasionally drawn to trends I come across and perhaps they subtly influence my designs.
Stay tuned with us to see even more coverage as Lagos Fashion Week kicks off today and see more #LFWNG18 Sneak Peek from other designers here.