It’s 2026, and legacy houses are constantly negotiating relevance with a new generation, Ayo Edebiri stepping into Chanel late last year felt like a cultural recalibration. Being Paper Magazine’s latest muse confirms that. The clothes on Edebiri, under the creative direction of Matthieu Blazy,  are stretched, softened, and made to breathe differently on her.

 

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One core standout moment is how the images appear almost hand-drawn, like paper sketches pulled from a designer’s notebook and brought to life.  In an era increasingly saturated by hyper-real visuals and AI-generated precision, this analogue aesthetic reads as resistance. Or maybe, more accurately, as longing.

Because in a rapidly evolving AI age, where images can be endlessly generated, refined, and replicated, there’s a growing appetite for something else. The “paper drawing” effect helps fashion return to its earliest form: the sketch. The idea. The han

This is what makes her rumored positioning as Blazy’s first Chanel ambassador feel so pointed. Chanel, historically anchored in a very specific idea of elegance, finds in Edebiri a kind of elasticity. She represents a generation that consumes fashion, but also interrogates it, memes it, lives in it.

One of the standout pieces from the shoot, already circulating in fashion corners of the internet, was recently worn by Tyla during an appearance on The Tonight Show Starring Jimmy Fallon.

We’re loving it, and cannot wait to see what the Irish-Nigerian star does next