If you were deep in the YouTube beauty era of the 2010s watching vlogs, contour tutorials, and 40-minute foundation reviews , you know just how real that era was. But in this new decade? TikTok has officially taken the crown. And honestly, it’s giving the girlies everything we didn’t even know we needed.
TikTok is to the 2020s what YouTube was to the 2010s, but faster, sharper, and way more connected to real-time beauty culture.
Reviews? Unfiltered.
Back in the day, you had to wait for your fave YouTuber to upload a 20-minute review on a product. Now? You’ll know within hours if a new concealer is creasing or if a hair tool is frying people’s ends. The TikTok beauty community doesn’t play. They will show you the real before and after, the ashiness, the breakouts, the smell, all of it. It’s beauty in real life, not beauty in studio lighting.
Beauty Girls Are Sharing Everything
From how to fix lifting lace to what lip liner combo hits best on dark skin the girlies are sharing the gems. Tips, hacks, and hot takes move so fast that by the time a product trends, there’s already a dupe, a warning, and three better alternatives.
It’s not just makeup either. Haircare, skincare, fragrance layering, even body care routines if there’s a product for it, someone’s reviewing it, showing receipts, and giving tips on how to actually make it work for your skin tone, hair texture, or lifestyle.
Disappointment Is Becoming Rare (Because We’re Informed!)
Honestly, the rate at which we used to get scammed by hype in the 2010s? Embarrassing. These days, it’s harder to be disappointed because we’ve seen the breakdown from 5 creators before we even add to cart. Whether it’s lace glue, foundation, edge control, or a corset dress, someone has already tried it, filmed it, and told the truth.
TikTok has become more than entertainment, it’s a beauty hub. A review space. A virtual salon. A safe space where beauty girls can share, experiment, and learn without gatekeeping.
And for that? We’re never going back.
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