If you ever doubted the global reach of Nigerian fashion, consider this your gentle correction. Beauty entrepreneur and content creator Jackie Aina just stepped out in a winter ready look by Nigerian label Imad Eduso, and let us just say, the girls are paying attention. Because who knew Nigerian brands were serving winter wear this chic?
For the longest time, conversations around Nigerian fashion have been boxed into occasionwear, bridal, and warm weather dressing. But this moment proves what insiders already know. Nigerian designers are not just thinking locally. They are designing for a global wardrobe and every single season that comes with it.
Jackie’s look delivered exactly what good winter fashion should. Structured. Plush. Polished. And most importantly, stylish without trying too hard. What makes this moment particularly exciting is what it signals. Labels like Imad Eduso are expanding the narrative of what Nigerian fashion looks like on the global stage. Yes, we have mastered occasion dressing. Yes, our tailoring is elite. But winter wear? And this chic? We love to see it.
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