Renowned Nigerian musician, “Rebel Queen”, and “Mama Africa”, Yemi Alade, is stepping into the beauty world with the launch of YemBeauty, her innovative cosmetics brand. 

Drawing from personal childhood memories and her dynamic career on global stages, YemBeauty introduces a premium line of lip products designed for quality, longevity, and inclusivity. Now available for purchase online at yembeauty.com 

Yemi Alade

YemBeauty was born from Yemi Alade’s lifelong passion for makeup, sparked at just seven years old while watching her mother prepare for social events. Fascinated by her mother’s favorite lipstick, young Yemi would sneak applications, often resulting in playful mishaps—like dousing her face in red and earning a “good spanking” upon discovery. These moments ignited a desire for beauty products that are safe, enduring, and true to one’s personality. 

As her music career flourished, touring the world and performing on stages, Yemi found herself constantly reapplying lipstick amid the demands of performances. This inspired her to create a brand offering long-term value, with formulas that stay put all day without compromise.

Yemi Alade

After four years of relentless trials and dedication, YemBeauty emerges as a one-stop shop for an irresistible palette of lip products crafted with world-standard materials. Each shade is named after Yemi’s favorite things and aspects of her personality, extending her artistic expression beyond music. 

The packaging proudly represents her African heritage, sharing the continent’s rich vibrancy with the world. The first shade to launch, “NAIROBI,” embodies bold energy and cultural flair, perfect for the modern woman seeking a product that delivers the “perfect kiss” and lasts through the day.

“YemBeauty was created because of my personal desire to have a one-stop shop for the perfect variety of beauty products that are safe and stay with you almost all day after application,” said Yemi Alade, Founder of YemBeauty.

“From my childhood adventures with mum’s lipstick to the spotlight of global stages, I’ve always craved makeup that enhances without fading. This brand is an extension of me—vibrant, authentic, and rooted in Africa. It’s a gift to people who want to stand out from the crowd.”

Yem Beauty

YemBeauty stands as an avant-garde cosmetics brand, propelled by Yemi’s creative spirit, focusing on premium quality, inclusivity for all skin tones, and celebrating African beauty standards. The launch aligns with the growing demand for celebrity-driven beauty lines that prioritize authenticity and cultural representation, joining the ranks of innovative brands in the industry.