Imad Eduso is officially making its debut into swimwear, marking a confident step forward in its evolution as a brand shaping elevated resortwear. With two foundational silhouettes — Zola, a sculpted one-piece, and Coco, a bold two-piece designed for movement — this launch is a natural extension of the brand’s signature ethos: presence over trend.
Known for its craftsmanship, sharp tailoring, vibrant colour stories, and structured femininity, Imad Eduso has always created for women who want to be seen. Not styled by what’s popular, but by what feels powerful. This swimwear collection continues that vision with intentional garments that move with the body and celebrate every curve, every softness, and every choice.
Developed over three years, Zola and Coco were designed with obsessive attention to fit, structure, and comfort. They offer sculpted support without compromising on sensuality or ease. We went through countless fittings, dozens of samples, and wore them everywhere. On holidays, in our homes, in motion, and in real-life moments that had nothing to do with a photoshoot.
These are not just swimsuits. They are the start of a new kind of summer wardrobe. Pieces that shift effortlessly from private escape to public statement, from poolside to rooftop, from stillness to movement.
This launch is more than a new category. It reimagines what luxury swimwear can look and feel like for the modern woman. With Zola and Coco, Imad Eduso joins the resortwear conversation with intention and clarity, offering pieces that reflect the individuality, strength, and beauty of every woman who wears them.
The swimwear collection will be available exclusively at www.imad-eduso.com starting July 3rd, 2025.
This is your sign to elevate your summer wardrobe with two pieces designed to do the most.
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