Sarah Diouf is a fashion industry veteran, helming two publications and creative director of her own label Tongoro, her point of view is one that very few on the continent, and indeed overseas, share – it’s easy to see her communications background in the clarity and strength of the branding of her label Tongoro. It’s all clearly well thought out, precise – and quickly strikes a chord within the woman Sarah is trying to dress. Tongoro pieces are easy to wear, instantly covetable and best of all affordable for her target audience. The deceptively simple construction of pieces like the Ngor dress, belie the remarkable craftsmanship of these seemingly breezy dresses and separates. Meet the impossibly chic founder of Tongoro & Ifren Media Group, as she tells BNStyle about her motivations, what excites her in African fashion at the moment and what’s next for her brands. Can you tell me a bit about the Tongoro brand’s evolution ? After year of working on the core aspect of the brand, Tongoro launched in May 2016. My goal was always for it to be e-commerce. Digital communication being my forte, I knew I would capitalize on the online communication to bring traction … Continue reading Get to Know Sarah Diouf, The Astute Creative Behind Tongoro Studio & Ifren Media Group