Hse of Nwocha’s “Tata” Collection Is Bold, Colourful & Inspired By Pablo Escobar’s Wife!

By Mary Edoro

September 04, 2018

Nigerian womenswear brand Hse of Nwocha has unveiled its Spring/ Summer 2018 ready-to-wear collection. The “Tata” collection which debuted at ARISE Fashion Week 2018 was inspired by theatre and arts, as Head Designer Ugonna Omeruo‘s love for film and costume design continues to drive her creative process.

Set in 1980s Colombia, and named after the wife of Pablo Escobar the pieces tell a tale of love, romance, feminine strength, eternal loyalty and Catholicism.

Where there is fragmentation, there is growth. In the face of uncertainty, often times we find strength and confidence.

The HON woman’s strength and confidence are paramount to her outward appearance hence the modern yet classic silhouettes, which are the designer’s true aesthetic were paired beautifully with handmade headpieces. Through the sassy uneven helms, voluminous peasant sleeves, form-fitting and show of skin, feminine strength shown through the collection. 60% of the collection was handmade and the focus was to create a visual but subtle experience of luxurious apparel that looks and feels personalized for the consumer.

This collection personified the strength of nude earth tones with a touch of red. Pops of primary colours- blue, red and yellow were seen in luxe fabrics including French lace, mesh lace, neoprene, and organza.

HSE OF NWOCHA is a definitively a lifestyle brand created for all. The long-term vision is to create modern classic apparel that is luxurious, trendy and practical.

CreditsArt Director: Obinna Omeruo | @obinnaomerruoPhotography: Kunmi Owopetu | @kunmi.owopetuMakeup: Beauty by Omalicha | @beautybyomalichaModel: Susan Garland | @susangarland_

Click on the gallery below to see the full collection