Africa Magic Viewers’ Choice Awards “The Design For The Stars” Runway competition may be over, but it left behind no shortage of buzzworthy moments. The runway show strategically sponsored by Pepsi and Lush Hair kicked off Sunday evening, the 8th of May, at the Federal Palace Hotel, Lagos, celebrating Africa’s rich cultural fashion heritage showcased over the years through Africa Magic and the AMVCAs.
Being the first of its kind, we were blown away by the many activities the night had to offer. The event began with a heartwarming welcome speech from the evening’s host, top media personality Miz Vick.
Urban Afropop duo, Ajebo Hustlers, kicked off the first musical performance, followed by a fast-paced Pepsi fashion design runway show, where designers created pieces specifically inspired by the brand. Fashion and Music married in a beautiful union as Pepsi invited the ‘Olufunmi’ crooners, Styl-Plus, to add colour to the AMVCA Runway Show for a refreshing mix of fashion, music, entertainment, and a dash of nostalgia.
As if the night wasn’t buzzing enough, Lush Hair created an experience to remember with models strutting the runway with their unique and show-stopping hairstyles. And to take the night to the next level, Lush Hair ambassadors Award-winning Afropop singer Yemi Alade and top media personality Denrele Edun made a dramatic entrance on the runway with their bold hairstyles and poses.
There was also an incredible throwback on the runway with epic pieces from AMVCA’s best-dressed looks through the years. The outfits went up for auction that night.
After the performances and showcases, it was time for the nine designer finalists to showcase their original pieces on the runway. Amy Aghomi, Azeezat Alawusa, Ezioghene Egbelefiyo, Felix Asuquo, Ikechukwu Nwosu, Obinna Omeruo, Omowunmi Pillot, Oseluese Okpamen, and Sophie Chamberlain – get to know them and their brands here.
At the end of the contestants’ presentation, Obinna Omeruo, Felix Asuquo, and Sophie Chamberlain emerged winners of the Design For The Stars competition, having clinched most of the votes from the event’s audience and judges – Ebuka Obi-Uchendu, Denola Grey, Idia Aisien and Stephanie Coker Aderinokun. Pepsi, tactical sponsors of the AMVCAs, rewarded their brand’s fashion runway show winners, Obinna Omeruo and Sophie Chamberlain, with N1 million each, bringing their total grand prize to N6 million each.
See more of the fun moments on the runway below.
Lush Hair Moments
Pepsi Fashion & Styl Plus
The Throwback Outfits
Photography Credit: Kola Oshalusi @kolaoshalusi
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