Prepare To Lose It Over Ayo Van Elmar’s “Boomerang” Collection


August 31, 2018

Womenswear brand Ayo Van Elmar has unveiled its Spring/Summer 2018 collection titled Boomerang. The collection is inspired by the originality and the undiluted stance of the native Australian in the vastness of her space.

The pride and functionality of shapes and colours embedded in artifacts, particularly in the boomerangs, are expressed in constructions that are almost parallel to these shapes.

The collection’s soft and subtle frames, feature pieces with wildly played out sleeves, blown out volumes and undulating lengths, characteristics that align with elements the designer perceived amongst the native Australian women.

CreditsStyling and Creative Direction: @thestyleinfidelstudiosPhotographed by: @ogoh_clemMakeup: Fisolami Sodeinde for @ogebylamiHair: @ceezystylingModels: @thekemiamusan @thelopral

Click on the gallery below to see the full lookbook